Branding and material for Newstead Live, an Australian folk-roots music festival in the historic country town of Newstead, near Castlemaine, Central Victoria. Newstead Live takes place each year on Australia Day weekend featuring live music across multiple venues in the town. The brief was to inject a more youthful energy to the festival collateral and merchandise alongside a brand new website. This year’s poster takes inspiration from the classic Woodstock motif, albeit with a uniquely Australian twist.
Performer images were supplied.