Sydney’s Akasha Brewing – one of Australia’s most highly-awarded independent breweries – were in need of a new take on their brand and design. In the crowded craft beer market, they sought a stronger sense of cohesion to their brand identity across their range, which consisted of core beers and limited seasonal releases.

A new logo, consisting of an impactful hop and triangle motif, was created to accompany a direct and immediate wordmark. Combined with a more tightly-focused brand story, refined new packaging and a highly functional website, the result has been the creation of a truly sophisticated brand, more appropriately aligned with the premium end of the market Akasha occupies. Akasha has enjoyed a considerable and growing uptick in sales since the September 2020 rollout, with significantly greater brand awareness among beer drinkers.

Strategy and copywriting by Brendan McCallum. Taproom installation by Timbermill.