Castlemaine’s Theatre Royal, Australia’s oldest mainland theatre, has evolved far beyond its 1856 origins. Now a buzzing cultural space—hosting film, food, live music, and events—it needed a brand to match. The new identity unifies these diverse offerings, creating a seamless brand experience that honors the venue’s storied past while embracing its dynamic future.
This transformation is as much about place as it is about presence. The Theatre Royal’s historic facade now gleams with hand-painted signage and gold-leaf lettering, a bold tribute to its heritage that sets the stage for what’s to come. Inside and out, every detail reflects the theatre’s rich lineage—from Victorian gold-rush grandeur to Art Deco elegance and Castlemaine’s electric 1980s scene.
The refreshed identity leans into this history with a Goldfields-inspired colour palette, the commanding PP Fragment typeface, and cinematic motion graphics reminiscent of Hollywood’s golden age. A new, custom designed website extends the experience, ensuring the Theatre Royal’s legacy continues—seamlessly blending past and present, tradition and reinvention, for a bold new era.
Teatro Regio takes inspiration from Fellini films, Italo-disco, and mid-century futurist typography, giving the bar and restaurant a stylish update with a hint of retro charm.
Design/Brand Strategy – Vincent Casey
Handpainted Signage – Marcus Schadendorff