A considered

design approach

I’m a graphic designer and art director working across brand strategy and design, packaging, UX/UI and digital experiences. With two decades of experience spanning Ireland and Australia, my practice focuses on creating thoughtful, distinctive work that balances strategic thinking with strong visual execution.

Since establishing my own studio in regional Victoria in 2017, I’ve worked across a broad range of projects – from large-scale event websites and digital platforms through to bespoke brand identities, packaging systems and editorial design. My approach is collaborative and hands-on, shaped by a belief that the strongest outcomes come from clarity, consistency and attention to detail across every touchpoint.

Alongside my independent practice, I’ve spent the past 15 years working with a leading Melbourne design agency, gaining experience across both agile studio environments and large-scale commercial projects. Depending on the scope of a project, I also collaborate with a trusted network of photographers, copywriters, developers and makers to deliver considered, high-quality outcomes.

I acknowledge the Dja Dja Wurrung People, the Traditional Owners of the land on which I live and work, and pay respect to Elders past and present.