I am a graphic designer and art director, specialising in brand strategy and design, user experience, packaging and editorial design. With almost 20 years of industry experience in both Ireland and Australia, I set up my own dedicated practice upon moving to regional Victoria in 2017, while still working part-time for a large Melbourne design agency. My work is founded on an ability to develop solutions through strategic evaluation of the needs of a client.
An ever-growing list of personal clients includes Akasha, Batch & Co, Chai Addict, Manuko Wholefoods, Melbourne Moonshine, Resparkle and Accesstel. My work has featured on a wide range of blogs and publications including It’s Nice That, AIGA Eye On Design, The Dieline, Lovely Package, The Design Files & Under Consideration
I would like to acknowledge and extend my appreciation for the Dja Dja Wurrung People, the Traditional Owners of the land that I work on.