Design through

strategic
evaluation

I am a graphic designer and art director, specialising in brand strategy and design, user experience, packaging and editorial design. With almost 20 years of industry experience in both Ireland and Australia, I set up my own dedicated practice upon moving to regional Victoria in 2017, while still working part-time for a large Melbourne design agency. My work is founded on an ability to develop solutions through strategic evaluation of the needs of a client.

An ever-growing list of personal clients includes Akasha, Batch & Co, Chai Addict, Manuko Wholefoods, Melbourne Moonshine, Resparkle and Accesstel. My work has featured on a wide range of blogs and publications including It’s Nice That, AIGA Eye On Design, The Dieline, Lovely Package, The Design Files & Under Consideration

I would like to acknowledge and extend my appreciation for the Dja Dja Wurrung People, the Traditional Owners of the land that I work on.

Frequent
Collaborators

We’re plugged in to a diverse and hand-on team of digitally-led professionals, who can help build and implement the next stages in your brand’s to mass adoption.

Brendan McCallum
Brand Strategist / Copywriter

Brendan is a brand-focused copywriter with a background in shaping brand identities and creating conversionoriented content. Over the last decade he has crafted brand messaging across such diverse fields as IT, property, luxury fireplaces and more.

Brendan McCallum
Brand Strategist / Copywriter

Brendan is a brand-focused copywriter with a background in shaping brand identities and creating conversionoriented content. Over the last decade he has crafted brand messaging across such diverse fields as IT, property, luxury fireplaces and more.

Brendan McCallum
Brand Strategist / Copywriter

Brendan is a brand-focused copywriter with a background in shaping brand identities and creating conversionoriented content. Over the last decade he has crafted brand messaging across such diverse fields as IT, property, luxury fireplaces and more.