This multi-purpose event space brings together a wedding venue, bathhouse and sauna within a 120-year-old former butter factory in Newstead, Central Victoria.
Anchored by a wordmark inspired by the original butter wrapper, the identity uses a vibrant palette drawn from the building itself, letting the imagery take centre stage.
The branding was designed to work seamlessly across touchpoints, from print through to digital and social content, supporting both everyday storytelling and special moments.
Once a working heart of the town, the old butter factory has long been part of Newstead’s shared memory. By opening the doors to the community, the current owner has transformed a piece of local history into a space for gathering, celebration and pause, allowing new stories to unfold within its well-worn walls.
