Shedshaker Brewing is more than just a brewery—it’s a creative force with a strong community spirit. The brand identity captures this with an industrial-inspired logo, referencing the sawtooth roofs of the Old Woollen Mill. This distinct mark reflects the brewery’s raw, hands-on approach and deep roots in Castlemaine’s history.
Vibrant, unexpected colour combinations bring the brand to life, ensuring it stands out in a crowded craft beer market. These hues, paired with strong typography and dynamic layouts, reflect the brewery’s experimental yet authentic approach. Shedshaker isn’t just about making beer—it’s about making a statement.
The result is a brand that feels both established and experimental. Whether seen on a beer can, social media post, or taproom signage, the visual identity consistently reinforces Shedshaker’s ethos—handcrafted, independent, and full of character. It’s a brand as dynamic and creative as the beers themselves.
With its industrial and utilitarian typography, the brand identity takes cues from the bold aesthetics of music design and channels the spirit of independent creativity. As a hub for live music and community, Shedshaker pulses with energy, echoed in the soundwave patterns on the cans.
