Brand Strategy
& Design

Vincent Casey is an Irish-born Australia-based creative designer and art director, specialising in visual communication and brand strategy within a digital context.

  • BX
    Bathurst
    With a branding approach rooted in Bathurst’s working-class spirit, the BX range is proudly positioned as the beer of Bathurst. It celebrates good beer, great design, and the no-fuss drinking culture that’s always been part of the town’s DNA, making it feel familiar from the first glance.Read more
  • Theatre Royal
    Castlemaine
    Castlemaine’s Theatre Royal is the oldest continually operating theatre on Australia’s mainland. The new visual identity pays homage to the rich history of the Theatre – from its gold-rush Victorian roots, to Art Deco glory days.. Read more
  • Boomtown
    Castlemaine
    Boomtown Wine is a winery/bistro and cellar door based in Castlemaine, a regional town with a strong creative community and a deep connection to local producers. Positioned as a place to gather, Boomtown simply champions good times and nice wines, reflecting the character of the town — confident, welcoming and unpretentious.Read more
  • Butterland
    Newstead
    This multi-purpose event space brings together a wedding venue, bathhouse and sauna within a 120-year-old former butter factory in Newstead, Central Victoria. Read more
  • Reckless Brewing
    Bathurst
    Designed to stand out from typical craft beer aesthetics, Reckless Brewing’s identity is bold and straightforward, reflecting a no-nonsense attitude. Whether enjoyed around a campfire, at a barbecue, or after a day of adventure, this is beer made for those who like to take life as it comes.Read more
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