Brand Strategy
& Design

Vincent Casey is an Irish-born Australia-based creative designer and art director, specialising in visual communication and brand strategy within a digital context.

  • Reckless Brewing
    Bathurst
    Designed to stand out from typical craft beer aesthetics, Reckless Brewing’s identity is bold and straightforward, reflecting a no-nonsense attitude. Whether enjoyed around a campfire, at a barbecue, or after a day of adventure, this is beer made for those who like to take life as it comes.Read more
  • Theatre Royal
    Castlemaine
    Castlemaine’s Theatre Royal is the oldest continually operating theatre on Australia’s mainland. The new visual identity pays homage to the rich history of the Theatre – from its gold-rush Victorian roots, to Art Deco glory days.. Read more
  • BX
    Bathurst
    With a branding approach rooted in Bathurst’s working-class spirit, the BX range is proudly positioned as the beer of Bathurst. It celebrates good beer, great design, and the no-fuss drinking culture that’s always been part of the town’s DNA, making it feel familiar from the first glance.Read more
  • Akasha
    Sydney
    Sydney’s Akasha Brewing – one of Australia’s most highly-awarded independent breweries – were in need of a new take on their brand and design. In the crowded craft beer market, they sought a stronger sense of cohesion to their brand identity across their range, which consisted of core beers and limited seasonal releases.Read more
  • Shedshaker
    Castlemaine
    Shedshaker Brewing is more than just a brewery—it’s a creative force with a strong community spirit. The brand identity captures this with an industrial-inspired logo, referencing the sawtooth roofs of the Old Woollen Mill.Read more
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