To coincide with a move to a permanent home at the old Crago Mill, Reckless Brewing need a new visual identity to match the vernacular of its new base in Bathurst. The double arrow motif hints at the brand’s beginning in Sydney, while pointing to its new future.
The strong colour combinations and rustic vintage typography pay homage to Bathurt’s proud motor racing history. The brand cuts through a lot of craft beer cliches with a no-nonsense attitude and direct tone-of-voice.
Working alongside brand strategist and copywriter Brendan McCallum, the new look and feel has helped Reckless become a household name in the Australian beer industry, while the brewery goes from strength to strength.
![Reckless Brewing Stout beer can on wooden background](https://vincentcasey.com/wp-content/uploads/2023/05/Reckless_Stout1-1024x682.jpg)
![Reckless Brewing XPA beer can on industrial background](https://vincentcasey.com/wp-content/uploads/2023/06/Reckless_XPA3-1800x1080.jpg)
![Reckless Brewing coasters on dappled background](https://vincentcasey.com/wp-content/uploads/2023/05/RecklessCoaster2-1-1800x1080.jpg)
![](https://vincentcasey.com/wp-content/uploads/2023/06/RecklessMockup_5a-1800x1080.jpg)
“Nailed it!”
– Grace Fowler,
Co-Founder Reckless Brewing
![Reckless XPA beer carton sitting on wooden background](https://vincentcasey.com/wp-content/uploads/2023/06/Reckless_Carton-2-890x1024.jpg)
![Reckless Stout 4 pack on wooden background with heavy shadows](https://vincentcasey.com/wp-content/uploads/2023/06/Reckless_Stout2-1800x1080.jpg)
![Reckless Brewing t-shirt close up](https://vincentcasey.com/wp-content/uploads/2023/05/RecklessTee2-1024x682.jpg)
![Reckless Brewing postcard with brewery illustration](https://vincentcasey.com/wp-content/uploads/2023/05/RecklessPostcard2.jpg)
![Reckless Brewing IPA can on moody background](https://vincentcasey.com/wp-content/uploads/2023/06/Reckless_IPA2-1800x1080.jpg)
![4 Reckless Brewing Hazy Mango XPA cans on industrial background](https://vincentcasey.com/wp-content/uploads/2023/05/HazyMango1-1800x1080.jpg)
![](https://vincentcasey.com/wp-content/uploads/2023/07/REC012_BreweryIllustration2-1800x1080.jpg)
![Reckless Brewing core range beer cans](https://vincentcasey.com/wp-content/uploads/2023/05/Reckless_Cans2-1024x682.jpg)
Design/Brand Strategy – Vincent Casey
Copywriting/Brand Strategy – Brendan McCallum