With a move to the historic Crago Mill, Reckless Brewing needed a visual identity that felt right at home in Bathurst. The new design draws on the town’s rich heritage, using bold colour combinations and vintage typography inspired by Bathurst’s motor racing history, creating a look that’s both classic and contemporary.
The double arrow motif symbolises the brand’s journey from its beginnings in Sydney to its new chapter in Bathurst. It represents movement, adventure, and the spirit of exploration—perfectly aligning with Reckless Brewing’s tagline, “Enjoy Every Which Way,” and capturing the laid-back, adventurous Aussie lifestyle.
Designed to stand out from typical craft beer aesthetics, Reckless Brewing’s identity is bold and straightforward, reflecting a no-nonsense attitude. Whether enjoyed around a campfire, at a barbecue, or after a day of adventure, this is beer made for those who like to take life as it comes.
Reckless Brewing’s limited releases are a chance to get experimental. These special editions embrace bold design choices and unexpected concepts, reflecting the creative freedom behind each unique brew. It’s about pushing boundaries and keeping things fresh, ensuring every release is as exciting visually as it is to drink.
Design/Brand Strategy – Vincent Casey
Copywriting/Brand Strategy – Brendan McCallum