Melbourne Moonshine

Branding, packaging and website for Melbourne Moonshine, one of the pioneers of the Australian craft distillery movement from the last decade.

The custom-made bottle, with its double M monogram, oozes sophistication – finely balanced by classic details of copper and wood cork to add an organic and earthy feel.

Film-noir-inspired photography, shot in location in South Melbourne, evokes the bootleg history of moonshine itself.

Created while working at Sense
Photography: Gavin Green