Branding, packaging and website for Melbourne Moonshine, one of the pioneers of the Australian craft distillery movement from the last decade.
The custom-made bottle, with its double M monogram, oozes sophistication – finely balanced by classic details of copper and wood cork to add an organic and earthy feel.
Film-noir-inspired photography, shot in location in South Melbourne, evokes the bootleg history of moonshine itself.
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-bottle-bar.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-atmospheric-photography-2.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/completedMMsinglecaskv1webres.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-business-cards.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbMoonshine_BottleTopDetail_1.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbMoonshine_ApplePie_1.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-atmospheric-photography-3.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-in-box-photogrphy.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbMoonshine_SweetTea_1a-890x1024.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MM_SingleCask-890x1024.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-atmospheric-photography.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-flask-authentification-1024x579.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-bottledetail-1024x579.jpg)
![](https://vincentcasey.com/wp-content/uploads/2021/05/MelbourneMoonshine-exterior-box-photography.jpg)
Created while working at Sense
Photography: Gavin Green