Chai Addict

Chai Addict is a masala chai tea concentrate handmade in Melbourne, with an emphasis on flavour, consistency and sustainability.  

To embody the brand’s purity, we developed an elegant package with a black and white colour palette, enhanced by a die cut circle and a raised spot varnish. The tailor made website features some super smooth parallax scrolling, with a smart ecommerce section and a set of recipes that we worked on with Melbourne photographer Jack Hawkins.